Keene Pride Festival
Pride Festival Merchandise Design
Client
Keene Pride Festival
Project Type
Festival Merchandise Design
Deliverables
T-shirt Design, Merchandise Graphics
Year
2024
Bold festival merchandise.
The Keene Pride Festival needed a vibrant merchandise design that would celebrate the LGBTQ+ community while creating something attendees would proudly wear long after the event ended.
The goal was to create a design that felt joyful, inclusive, and instantly recognizable — something that captured the spirit of Pride while working seamlessly across t-shirts and other festival merchandise.
Balancing bold energy with meaningful symbolism.
Designing for Pride means balancing bold visual energy with meaningful symbolism. The design needed to represent community, stand out in a festival environment, and reproduce cleanly across a variety of merchandise formats.
Requirements
- Represent the diversity of the LGBTQ+ community
- Create a sense of unity and celebration
- Stand out in a festival environment
- Reproduce cleanly across a variety of merchandise
Chevrons as forward motion.
The final concept uses rainbow chevron patterns to create movement and visual energy. Chevron shapes naturally communicate forward motion and progress, aligning with the Pride movement's continued push for visibility, equality, and celebration.
The pattern also allowed the full Pride color spectrum to be expressed in a dynamic way while remaining simple enough for production across multiple garment types.
Pattern, color, community.
Rainbow Chevron Pattern
Bold chevron stripes in Pride flag colors create movement and visual impact.
Festival Merchandise Design
Optimized for t-shirts and apparel worn by attendees and supporters.
Community Representation
Color and pattern choices celebrate diversity while creating a shared visual identity for the festival.
Worn with pride.
The design became a recognizable visual element of the 2024 Keene Pride Festival. Festival merchandise was widely worn throughout the event, reinforcing a sense of community and celebration while extending the festival's visibility beyond the day itself.
The rainbow chevron pattern successfully translated across multiple merchandise formats — from t-shirts and tote bags to water bottles — each maintaining the bold, joyful energy of the original design concept.
Event
Keene Pride
2024 Festival
Merchandise
Multi-Format
T-shirts, totes, bottles & more
Reach
Community-Wide
Visibility beyond the festival day