Cheshire Children's Museum
Brand Solidification & Community Growth
Client
Cheshire Children's Museum
Location
Keene, New Hampshire
Scope
Branding, Social Media, Web, Event Marketing, Illustration
Year
2024
Building trust through visual consistency.
Collaborated with Cheshire Children's Museum to strengthen their brand messaging, increase social media engagement, and develop a cohesive visual identity across all touchpoints — from social content and website to fundraiser marketing and merchandise.
The original content lacked consistency, reliability, and adherence to brand standards. We extracted the existing color palette from the Museum's logo and built a comprehensive style system — applying unified typefaces, colors, and layout principles across all materials.
Additionally, a brand kit was established within Canva, empowering the museum's in-house team to maintain brand consistency independently while producing professional-quality content at scale.
451%
Facebook Reach Increase
60 to 80,340 over 30 days
1,143%
Instagram Reach Growth
221 to 2,746 reach increase
100K+
Ad Views
60-day Facebook ad campaign
9
Fergus Variations
Custom mascot illustrations in Procreate
Shamrock Shuffle Annual Fundraiser.
The annual Shamrock Shuffle fundraiser was rebranded and revitalized — repositioning the event from a standard 5K race into a family-friendly festival with vendors, activities, and community engagement at its core.
A new custom-designed logo was created, along with two distinct ad campaigns: one focused on the family-friendly aspects and the other targeting the competitive race itself. The ads garnered over 100K views, significantly increasing attention and resulting in a record number of runner sign-ups.
Deliverables included print ads, rack cards, banners, flyers, sponsorship forms, donor letters, and a dedicated campaign landing page — each reinforcing the refreshed visual identity.
Full Scope
- Brand solidification & style guidelines
- Social media content templates
- Website redesign & UX improvement
- Annual appeal campaign materials
- Shamrock Shuffle 5K fundraiser rebrand
- Event advertising (print & digital)
- Custom mascot illustration (Fergus the Frog)
- Canva brand kit & asset library
Consistency builds community trust.
Content Strategy
Developed cohesive Canva templates and a comprehensive brand kit enabling in-house content creation with consistent quality
Web Redesign
Restructured website with refined branding, streamlined navigation, and improved SEO for increased community engagement
Event Branding
Rebranded the annual Shamrock Shuffle from a 5K race into a full family-friendly festival, driving record sign-ups
Mascot Design
Elevated Fergus the Frog from clip art to nine custom Procreate illustrations used across all brand touchpoints
Measurable growth, lasting identity.
The brand solidification project transformed Cheshire Children's Museum's public presence — from fragmented, inconsistent content to a polished, professional identity that reinforces community trust at every touchpoint.
Social media reach exploded with a 451% increase on Facebook and an 1,143% increase on Instagram within 30 days. The Shamrock Shuffle rebrand drove record participation and the custom Fergus illustrations gave the museum a distinctive, ownable mascot presence across all materials.
The Canva brand kit and templates ensure continued success and community impact long after the engagement, empowering museum staff to produce on-brand content independently.
451% Growth
Reach from 60 to 80,340
1,143% Growth
Reach from 221 to 2,746
Campaign
100K+ Views
60-day Facebook ad campaign